Auto manufacturer Cadillac and American Airlines have entered a partnership deal to provide exclusive benefits to passengers, Forbes reported.
As part of the deal, members of American Airlines' ConciergeKey program will be entitled to transfer and escort services with Cadillac's CTS, SRX or Escalade vehicles.
This service is currently available at the Los Angeles Airport but will soon be unveiled in other major facilities such as the LaGuardia Airport in New York, the John F. Kennedy International and at the Dallas/Fort Worth International Airport.
Aside from the on-site airport transfers, members of the airline's AAdvantage frequent-flier program will receive up t 7,500 AAdvantage miles once they test drive a new Cadillac vehicle in any of the company's dealerships in the U.S.
According to Suzanne Rubin, the president of the airline's AAdvantage loyalty program, said the partnership works because "there's a lot of alignment" between the two companies.
"We're thrilled with this partnership that brings two iconic American brands together, both focused on improving the customer experience," she added.
For Uwe Ellinghaus, the global chief marketing officer of Cadillac, the partnership allows both companies to deliver better services to their customers, according to Industry Leaders Magazine.
"Traveling in style is a shared interest of premium customers the world over," he said. "[The partnership] allows us to engage customers and deliver valuable benefits in meaningful ways."
Rubin noted that Cadillac cars won't only serve as service cars for American Airlines. In another facet of the deal, latest Cadillac vehicles will also be displayed at various airports of the air transportation company, Auto World News reported.
"This is an opportunity to bring similar populations together and create a single brand experience," she said.
"We're excited that it extends beyond the tarmac to marketing in the airport where our customers can be in an American Airlines environment and see Cadillac products that are reflective of the image that we're purporting," Rubin added.