A "Tetris" film adaptation is in the works. And yes, you've read that right!
Threshold Entertainment and The Tetris Company have recently announced that a live-action movie inspired by the classic tile-matching puzzle video game is in development.
No directors, writers or actors are attached to the film yet, but Threshold's CEO Larry Kasanoff revealed that there is already a story in place.
"It's a very big, epic sci-fi movie," Kasanoff told The Wall Street Journal's Speakeasy. "This isn't a movie with a bunch of lines running around the page. We're not giving feet to the geometric shapes."
Kasanoff is not worried about the reception "Tetris" will get because he thinks that the notion of star power in Hollywood has already changed. "Brands are the new stars of Hollywood," he claimed. "We have a story behind Tetris which makes it a much more imaginative thing."
"Everyone knows that Tetris is one of the best known, most beloved brands in the world," said Kasanoff, according to IGN. "What everyone doesn't know yet is this epic sciâ€fi story that we're going to tell. That's what's really exciting."
If ever the flick performs well at the box office, the exec revealed that he has big plans on how he could expand the brand outside the big screen.
"We certainly have the canvas for location-based entertainment based on the epicness," Kasanoff told Speakeasy.
"Tetris" film adaptation will be produced by Kasanoff and executive produced by The Tetris Company with Threshold's Jimmy Ienner, according to IGN.
Kasanoff is not new in bringing popular video games onto the big screen.
Kasanoff adapted the "Mortal Kombat" games to the big screen in 1995. The first movie grossed $70.5 million in the US and $51.7 million in international markets. The sequel, " Mortal Kombat: Annihilation," which was released in 1997, earned $35.9 million domestically and $15.4 million overseas, according to Box Office Mojo.
"Tetris," which is designed and programmed by Alexey Pajitnov, marked its 30th anniversary on June 6, RollingStone reported.