Andrew Wilson, CEO of Electronic Arts (EA), appeared at GamesBeat 2014 to discuss his view for the company, Games Industry reported.
Since taking over the video game development company a year ago, Wilson has been thinking of ways of how to change the operations of EA in order to improve its services.
According to the CEO, his first priority is to bring the company's focus back to the gamers.
"The first was really establish that player-first culture back inside the company," he said.
He explained that in the expanding world of gaming, the success of development studios will depend on how they will cater to their audience.
"My belief is that in the future of our industry, in a world where there are more devices that play games, more people creating content to play on those devices, that the relationships that you have with the players are going to be the deciding factor between success and failure," he said.
"Your ability to actually reach those players and deliver them entertainment is really going to be based on that relationship that you have with them."
In order to achieve this goal, Wilson wants to improve EA's digital presence in order to create a more efficient means of communication with the gamers. This is the CEO's second priority for EA, according to IGN.
"That conversation you can have through digital means was really important to us and I really wanted the company to accelerate in that," he said.
As for his third priority, Wilson wants the different teams and divisions of EA to work together instead of functioning as independent units.
He wants to remove the compartmentalized mentality of the company so everyone at EA will share a common understanding regarding the company's goals, US Gamer reported.
"And then the third was this understanding that no longer could we operate within silos at the company, it couldn't be development on one side and marketing on the other side or sales, or finance, we actually had to work together," he explained.
"In this day and age every single person of the eight or nine thousand in the company had to accept responsibility for building and maintaining and nurturing and growing those relationships with players," Wilson added.