If you're plugged into any type of social media, you've probably seen the latest surge of both men and women rocking the newest skin care trend.
Sheet masks facials have become the latest way to take a fun-loving selfie! A popular trend on Instagram, Facebook and Twitter, we have tons of famous faces to thank for this latest social media wave.
Whose into sheet mask facials? Practically everyone in Tinseltown. Thanks to celebrities like Demi Moore, Jessica Simpson, Ginnifer Goodwin, Rita Ora, Chrissy Teigen and Kelly Osbourne, who have all been seen wearing sheet masks in photos, the craze has become a new viral sensation.
Sheet mask selfies have made a private practice, public, and speak to the fact that both men and women are no longer afraid to "bare it all" when conducting their favorite beauty treatments at home.
Whether you're a fan or not of this trend, platforms like Instagram, Facebook and Twitter are exposing the more "real" side of everyday beauty. The hashtag, #sheetmasks has 4,625 posts on Instagram as of July 10th!
So what are these things everyone is sporting on their face? Sheet masks feature a cloth sheet that is pre-cut to match the contours of your face and is soaked in a special serum to help improve skin's look, feel and texture. They are easy-to-use with virtually no clean-up necessary. Double score!
Sheet masks originated as a beauty trend in South Korea, which is known as a hub of innovation for skincare and cosmetics. Among the popular faves? masque BAR by Look Beauty has helped to bring this trend to the US with its Brightening Sheet Mask.
The Brightening Sheet Mask retails for just $9.99 for three individually packagedsheets, and is sold nationwide at Target and Target.com.
The affordable beauty find features a hydroquinone-free facial sheet that is soaked in a high-quality serum containing orange extract, licorice root and vitamin C. The mask helps to reduce dark sports and uneven pigmentation, leaving users with a brighter complexion.
Ready to try this trend for yourself? Tell us if you have and if you plan to post a selfie too with a note below!